I’m a city girl and being a city girl means this time of year I start to crave....Starbucks. Their holiday drink line always brings me in, a few times a year, I indulge in something that makes me feel
This is unprecedented in the sports world and personally I think it creates a whole new way of women view their relationship with companies. People (not just women) are starting to crave more personal interactions with companies.
Brands have become more exclusive, even to lower and middle class incomes, making niche marketing more effective than ever, because of the alternative ways to market products through social media platforms. With technology we often think of relationships being more strained as a result, but with social media and new avenues to market products to specific consumer groups, the little guy might actually have a shot in this modern marketplace. What sets apart the authentically successful companies is their Love for their product, their passion.
Which brings me back to Starbucks. Their savvy marketing campaigns, seasonal drink line, music label, and ever-changing uber-cool decor, gifts, mugs, totes and ethos water. What’s not to love about that? Except, it’s not real. It is a heavily researched coffee lab, where the consumer is the rat. Created specifically to be artificially cool, nothing authentic or real about the whole experience, except if you consider beetles and other insects in your drink mixes to be real, then perhaps Starbucks is as real as it gets.
Well, at least until America found out about it, now sans beetles they use good old fashioned artificial ingredients to enhance the color and flavor of their beverages. So, I do my best to avoid Starbucks, because their coffee as savvy as the marketing campaigns and limited release drinks are, lacks Love.
The closest coffee shack to The Moose Lodge is an hour away, and it is operated on a seasonal basis. Which means it is now closed for the season. Being out here means I have to make due, be creative and frugal in my effort to create coffee shop worthy beverages in my funky paneled, retro and funky, in a truly funky kind of way Moose Lodge of a house, and pretend it is the coolest place around, because for what its worth, to me it really is the coolest place around, because I have found home. If finding home means bad coffee, then it must mean I am not really home. So, in order to make sure we don’t feel that wanderlust feeling to move again in the next 6-9 months, I am working to craft coffee shop beverages using standard coffee makers, filters, and good old’ Costco coffee in 3# sacks. Nothing fancy, but fancy enough to be affordable and enjoyable, because I’ve got the Love I need to see a good cup of coffee through.
Good Coffee takes Love.
To taste as it should, coffee requires the specific knowledge of the number of seconds each layer of espresso should take to form, to know when the shot is pulled perfectly and the boldness and acidity are perfectly balanced. It takes someone who knows and loves coffee to give that kind of experience to the coffee drinker.
You can be a good cook if you follow the directions, but if you don’t Love the food something is lacking in the end product.
In other professions you cannot taste the result of a passionless product. You can observe it, factually pick it apart, or simply feel unmoved by the end result, but food and beverage preparation takes a combination of skills, knowledge, talent and Love and if any of those elements is lacking, it can be tasted, physically experienced on multiple levels.
"Nothing would be more tiresome than eating and drinking if God
had not made them a pleasure as well as a necessity." - Voltaire
Having an intimate relationship with the food we prepare, cook and serve changes the entire relationship. Ordinary every day potatoes and eggs can be transformed into culinary delights, I would argue that they taste this way because of Love.
"Show me another pleasure like
dinner which comes every day
and lasts an hour." - Talleyrand
Feel the love.
Food is love.
2. Make Pumpkin Pie Syrup recipe:
1 1/2 C Sugar
1 C Pure Pumpkin Puree
2 tsp. Ground Cinnamon
1/2 tsp. Ground Ginger
1/2 tsp. Ground Cloves
1/2 tsp. Ground Nutmeg
"I feel a recipe is only a theme, which an intelligent cook can play each time with a variation." - Madame Benoit
"Eating in a hurried or unconscious way, as so many of us have learned to do, is like receiving a love letter from the Earth but never taking the time to carefully read it."
- John Robbins
- The Conversation Piece by: Bret Nicholaus and Paul Lowrie
Other Quotes from The Sacred Kitchen, by: Robertson and Robertson